Kia Motors Corporation and Total Lubrifiants, entered into a five-year international coopertation agreement at a signing ceremony held on March 22, 2011 at Kia Motors Corporation global headquarters in Seoul, Korea.

Kia Affiche

Under the terms of the agreement, Total Lubrifiants will be Kia Motors Corporation’s recommended partner for the sale of lubricants across all Kia’s after sales service networks in participating countries.

The networks have access to high performance Total Quartz automotive lubricants as well as all marketing expertise of Total Lubrifiants through which Kia will be able to further improve its customer loyalty, a common core value. Also, Total Quartz Lubricants are clearly and strongly recommended in the owner’s manual of Kia vehicles and a related sticker is placed in the engine compartment.

Also noteworthy in this collaboration is the perfect match of core values between Kia Motors Corporation and Total Lubrifiants.The 2 corporations attribute similar levels of importance to performance, innovation and reliability. Total Lubrifiants and Kia Motors also share the same business philosophy of providing first-class after-sales services, giving “Family-like-care”.

Kia has had an impressive run in the recent years, bagging a multitude of awards in design, safety and innovation.

In addition, Kia’s global sales doubled to an applaudable 2.1 million in 6 years, despite the recession in the automotive industry amidst the global financial crisis. Coupling Kia’s remarkable performance with Total Lubrifiants’s technical expertise and our compatible business philosophy, it is a sure-fire recipe for substantial


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